On the one hand it discusses the main digital photographic practices of a heavy user group, and second, it describes the way the group is constituted and formed as a collective identity performing those practices. Two critical conclusions are proposed: the traditional role of snapshot and amateur photography is changing, from a memory device to a connectivity practice and from having a primary social cohesion role to be a key element in new groups formation. And second, that the formation of a “social network” goes beyond the specific technological platforms of mediation (flickr, Facebook, twitter, etc.). Although the studied group was born in flickr, their consolidation requires several instances online and offline where digital imagery practices plays a key role on it.