We can also improve the “sterility” of our research if we aspire, as much as possible, to follow established and systematic research methods. All too often, qualitative research of all types appears to be simply “asking people things,” but in reality, it involves specific steps. For in-depth interviewing, I typically use Miles and Huberman’s (Miles & Huberman, 1994) techniques for visualizing data, as noted below, there offer 15 different ways of summarizing qualitative data.
Types of Qualitative Displays: Click for Full Size
For ethnography in particular, corporate researchers will be delighted to learn that some academics have heard their call to speed up the techniques of ethnography. Rapid assessment (S. C. M. Scrimshaw, Carballo, Ramos, & Blair, 1991; S. Scrimshaw & Hurtado, 1987) emerged out of health research, and is designed to tightly target a given sample of people, and barrage that sample with a variety of qualitative and quantitative techniques (yes, ethnographers do quantitative research too). The idea behind rapid assessment is to triangulate by asking the same question in many different ways with a very specific sample. Corporate ethnographers can adapt this method by including surveys and focus groups in the research design, and by carefully assessing the recruitment criteria.
La organización grupal o por los públicos de la información no la encuentro en esta clasificación
(Fuente: ethnographymatters.net)
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