Sarah Pink offers three criticisms of this position in relation to video,
1. Collecting digital media (video, pictures, audio) in a undisturbed or objective way is often a impossibility. When people’s behaviour is captured by any sort of media they ‘play up for the camera’ (or microphone). It follows that most media constructed to a greater or lesser extent.
2. Knowledge doesn’t necessarily exist as observable facts. Knowledge is produced through experience, through a interaction between the researcher and the subject matter. Not all knowledge is in the form of a objective reality which can be captured, recorded and stored.
3. Objectivity isn’t just a matter of a researchers intentions. Objectivity is contextual. At it’s broadest, media is objective when it is deemed to be objective when it’s viewers.
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