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The Ethic / Image connection
Among other purposes, business ethics is used to build a positive image of the company. Perharps the activity that shows this realtionship in a more violent way is cause-related marketing. It can be defined as those actions implemented by a corporation in order to get the consumers involved in a socially committed behaviour, while at the same time those actions favour the corporation’s interests in the market and improve its image
Among other purposes, business ethics is used to build a positive image of the company. Perharps the activity that shows this realtionship in a more violent way is cause-related marketing. It can be defined as those actions implemented by a corporation in order to get the consumers involved in a socially committed behaviour, while at the same time those actions favour the corporation’s interests in the market and improve its image
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Norberto Mínguez Arranz (2002: 7) Business ethics and corporate image
Area abierta, ISSN 4891-2482, Nº. 2, 2002, 8 pags.
