Oct
29th
Thu
29th
The NGOs needs to penetrate in some media that, in the growing tendence, they are integrated by
spectacular news that appeal to the sensations and not to the rational reflection. As they know about that tendency, they appeal to activities and spectacular communication actions with the pretense of finding accommodation in the communiaction space.
spectacular news that appeal to the sensations and not to the rational reflection. As they know about that tendency, they appeal to activities and spectacular communication actions with the pretense of finding accommodation in the communiaction space.
— Antonio Castillo Esparcia, Ana Almansa Martínez (2008) The communication in non-governmental organizations ( Resumen, | Descargar PDF) en Julio Pindado García (coord.), Gregory Payne (coord.) Estableciendo puentes en una economía global, ESIC 2008, Vol. 2: Comunicaciones
