Cómo es la audiencia de Twitter comparada con la de otros medios.
De qué se habla en Twitter.
¿Por qué Twitter?
Porque es el medio social más usado por líderes de opinión para compartir conocimiento y divulgar noticias.
Porque ha alcanzado una audiencia que lo convierte en un medio influyente.
Los datos del informe reflejan las opiniones de los expertos que han participado en él. Ni más, ni menos. Aún así, muestran tendencias de opinión cuyo interés dejamos a criterio de nuestros lectores.
Rhizome awareness report: ‘Digital Identity Matters’
Posted by Steven Warburton on Monday, June 14, 2010 at 9:07 am. 1 Comment.
Publishing compromising personal online images may be against social norms, cultural codes or have a negative impact on professional life
Publishing online pictures of minors such as pupils and students
The ethical considerations we need to address when we knowingly create content that will contribute to a third person’s online image
For this pattern two questions remain unanswered:
Ethically, is it up to parents to create an ID for their children?
At what point can a child be sensibly consulted for consent on the publication of an online picture depicting them alone or with an adult? Is there particular moment at which children should be engaged with these decisions?
If you follow us on Twitter, you might have noticed that we’ve made some additions to the type of data available on our data sets pages:
Mary Madden, PEW INTERNET & AMERICAN LIFE PROJECT State of Social Media: 2011 PPT Slideshare http://www.slideshare.net/PewInternet/state-of-social-media-2011
La télévision est la première source d’information, toutes catégories d’âge confondues
Facebook est une source d’information plus importante que les journaux payants pour les 18-35 ans
4% des sondés accèdent à de l’information via Facebook en se rendant au travail (11% des 18-24 ans)
Les médias en ligne (29%) sont quasiment une source d’information aussi importante que la télévision (38%) pour les 18-34 ans.
16% des 18-34 ans disent ne pas regarder les informations à la télévision, et 12% des 35-54 ans sont dans le même cas
74% des sondés disent être déjà allé sur Internet pour lire un article après avoir entendu une information à la télévision ou à la radio
Pew Internet (15 nov 2011) “Why Americans use social media”
http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media/Main-report.aspx
via @boudieu
While Twitter followers may already be loyal customers, that doesn’t mean following has no effect on them. Overall, 50% said that after following a company’s tweets they were more likely to purchase from the firm, and among men the share was 55%. An even stronger majority said they would be more likely to recommend the brand to others, at least in the case of a few companies they followed.
What Twitter Users Think About the Brands They Follow eMaketer, NOVEMBER 7, 2011
